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Hershey's STRIVE Awards Program Honors Youth Sports Hometown Heroes
The National Council of Youth Sports (NCYS) is proud to introduce the Hershey's STRIVE Awards. These annual awards recognize coaches, administrators and volunteers - from hometown communities throughout the United States - who have demonstrated a heartfelt passion, an enthusiastic commitment and a contagious spirit to help kids succeed in youth sports activities. Through their actions and professionalism, they demonstrate to young people that sports teach respect, initiative, values and excellence.

The National Council of Youth Sports (NCYS) comprises the who's who in the youth sports industry. Its membership represents more than 135 organizations and corporations serving 52 million boys and girls participating in organized youth sports throughout the United States.

STRIVE: Sports Teach Respect Initiative Values and Excellence

NCYS will present Hershey's STRIVE Awards in four categories:
1. National Youth Sports Administrator Of The Year
2. Recognize the national executive or staff member who has made an impact in their particular sport or youth sports in general.

Local Youth Sports Administrator Of The Year
Single out the professional or volunteer staff leader who makes their league or youth sports organization run smoothly in and out of season.
Volunteer Coach Of The Year
Honor the male or female coach who help young people develop their athletic talents while at the same time providing an atmosphere of good sportsmanship, fun and camaraderie.

Youth Sports Volunteer Of The Year
Recognize team managers, concession stand coordinators, fundraising captains, statisticians, tournament directors, league chairman, etc. who work behind the scenes and go the extra mile to help their community or league youth sports program succeed.

Parents, team members, board members, community leaders, staff members and coaches may nominate a deserving adult in any of the categories.

Visit or in January 2004 and click on the STRIVE logo for the official rules and nomination procedures. Nominations accepted from January-May 28, 2004.

For more information: contact Sally S. Cunningham, Executive Director of the National Council of Youth Sports at: 772-781-1452 or