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May 15, 2013

The National Council of Youth Sports (NCYS) and American International Group, Inc. (AIG) announced the kickoff of the second annual STRIVE Organization of the Year Award. The award recognizes youth organizations that embrace a “kids first” approach, evidenced by their implementation of recognized best practices and policies that protect kids and promote safety within their organization. The award is sponsored exclusively by AIG.

Nominations may be submitted on the NCYS website, before the July 15, 2013 deadline. The winning organization will be announced late fall 2013. Last year, more than 10,000 online voters determined the first ever STRIVE Organization of the Year: the Bishop Feehan Girls Lacrosse team from Attleboro, MA. The team received a $5,000 donation.

“When we were voted as the winner by people across the country, it was an amazing experience and we were all so extremely grateful to everyone who gave us their support and their vote,” said Nancy Anderson-Semple, Head Coach of Bishop Feehan team. “It was a huge honor and recognition of all the time and effort team members have spent since the start of our lacrosse program in 2007 working to promote the integrity and safety of the game.”

NCYS is the largest known organization in America representing the youth sports industry. The NCYS membership represents more than 200 organizations/corporations serving 60 million registered participants.

“We are once again seeking to find the top youth sports organization that has demonstrated a heartfelt passion, an enthusiastic commitment and a contagious spirit to help kids succeed in youth sports activities while implementing responsible and dependable safety procedures,” said Sally Johnson, Executive Director of the National Council of Youth Sports. “Through its leaders’ actions and professionalism, this award recognizes organizations’ commitment to kids’ safety and health, demonstrating to young people that Sports Teach Respect, Initiative, Values and Excellence (STRIVE) in a safe, fun environment.”

An award selection committee will choose the top five finalists from the submitted nominations and testimonials. The top “Five for STRIVE” finalists’ profiles will be placed on the NCYS STRIVE Organization of the Year award webpage, and the general public will be able to vote for their favorite finalist. All online voting will be verified and confirmed for authenticity. The organization that collects the most votes will win the award.

“We’re proud to sponsor the STRIVE Organization of the Year Award, and its focus on making participation in youth sports a safe and positive experience,” said Susan Clarke, President of AIG’s Accident and Health Division - U.S. and Canada. “As one of the nation’s leading providers of insurance solutions for amateur sports organizations, AIG is committed to helping our clients prevent accidents through comprehensive risk and safety management. This award honors organizations who share that same commitment.”

Safety programs can include hydration stations, brain injury and concussion education, baseline concussion testing, volunteers, contractor and employee background checks, and maintenance of proper facilities and lighting that use correct and up-to-date equipment. Consideration will also be given to organizations that are creating community goodwill and making a positive impact on young people with a passion for service while keeping fun in the game.

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The National Council of Youth Sports (NCYS) is well known for advocacy in promoting healthy lifestyles and safe environments for stronger neighborhoods and communities. Founded in 1979, the NCYS members comprise the Who's Who in the youth sports industry. Its membership represents more than 200 organizations/corporations serving more than 60,000,000 boys and girls registered in organized youth sports programs. NCYS is a united voice for amateur youth sports, leading the industry in promoting and enhancing the value of participation through advocacy and education. The NCYS is the largest known organization in America reaching broad and deep into the grassroots of America's heartland with a passion to create a better, more wholesome society. To learn more about the NCYS, visit

American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at | YouTube: |Twitter:@AIG_LatestNews | LinkedIn: |

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all jurisdictions, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

Sally S. Johnson, CSA, IOM
Executive Director
National Council of Youth Sports

Dan McGinnity
Chief Marketing Officer for AIG, Accident & Health

Matt Gallagher
AIG Media Relations

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