July 30, 2013
The National Council of Youth Sports is proud to announce that it has teamed up with The ATLX Channel (“Athletics, Training, Lifestyle"). ATLX is the only 24/7 sports entertainment television network fully dedicated to everyday athletes and athletic lifestyle.
“This is an exciting step forward for NCYS and its members to share their individual and organizational stories on the big screen. We are appreciative of The ATLX Channel and respect its focus to deliver unique and entertaining lifestyle programming,” says Sally Johnson, Executive Director of the National Council of Youth Sports. “ATLX will provide ground-breaking media exposure taking the youth sports experience to a whole new level.”
ATLX (www.atlxtv.com) will launch its television network in 2014 with an extensive slate of original entertainment and informational programming, including reality, news/talk, biography, documentary, competition formats, lifestyle, technology, sports medicine and performance cooking. The network is about transformation and storylines, taking everyday athletes into a world that used to be exclusive to only elite athletes and coaches.
NCYS is the largest organization in America serving the youth sports industry. The NCYS membership includes more than 200 organizations and corporations serving 60-million registered participants in youth sports programs.
"With its tremendous advocacy for all aspects of youth sports as well as its ground-breaking work in creating a safe and fun environment for our kids, the NCYS is the ideal partner for ATLX," said Jacob Arback, CEO, ATLX. "We plan to actively support the NCYS and all of its members by providing increased awareness for its causes and lending the support of our network to further the NCYS mission."
While the major sports networks do a very good job of delivering live sporting events and the experience of being a fan, ATLX delivers a destination lifestyle network and the experience of being an athlete. ATLX is re-defining what it means to be an athlete in a way that is more inclusive, personal and accessible.
Added Mr. Arback, "Parents represent a big part of ATLX’s target audience, both as participant athletes and as important role models in the community. Our partnership with the NCYS will help us provide critical resources and information for our viewers."
The ATLX Channel showcases the world of athletics, sports and physical culture. ATLX has inspiring, compelling and informative stories behind athletes at the highest levels; recreational athletes working on their game; and beginners who want to get in the game.
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ABOUT THE NATIONAL COUNCIL OF YOUTH SPORTS
The National Council of Youth Sports (NCYS) is well known for advocacy in promoting healthy lifestyles and safe environments for stronger neighborhoods and communities. Founded in 1979, the NCYS members comprise the Who's Who in the youth sports industry. Its membership represents more than 200 organizations/corporations serving more than 60,000,000 boys and girls registered in organized youth sports programs. NCYS is a united voice for amateur youth sports, leading the industry in promoting and enhancing the value of participation through advocacy and education. The NCYS is the largest known organization in America reaching broad and deep into the grassroots of America's heartland with a passion to create a better, more wholesome society. To learn more about the NCYS, visit www.ncys.org.
ABOUT The ATLX Channel
ATLX is a new 24/7 television network focused on training, performance, athletic competition, and the lifestyles of all those out there getting after it and aspiring to live a more fit and athletic lifestyle. ATLX serves everyone from beginners to recreational enthusiasts to weekend warriors to elite athletes and everyone in between. It offers behind-the-scenes access to elite athletes, top coaches and the best sports doctors and experts from all over. ATLX will spotlight sport-specific training, strength and conditioning, the latest in the world of sports medicine, injury prevention, the science of performance, coaching motivation and methods at all levels, power cooking and nutrition, the hottest gear, feature events, fitness modeling celebrity competitions and more. To learn more about The ATLX Channel, visit www.ATLX.com.
Sally S. Johnson, CSA, IOM
National Council of Youth Sports (NCYS)
President & CEO
THE ATLX CHANNEL