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From Digital to Physical Play: Can Tech Make It Happen? A Roundtable at Google Headquarters
February 5, 2014
Technology is often blamed for sedentary behavior, including falling participation rates in team sports among children. But technology isn't going away. So how do we use tech as an asset, and reduce the barriers to access to an early positive sports experience? This one-day roundtable will convene leaders from the realms of technology, business innovation and academia to change the game for kids and youth sports, one of the few industries whose model has yet to be disrupted (for the better) by technology.

On behalf of Project Play, Tom Farrey, Director, Sports & Society Program has identified NCYS Executive Director Sally Johnson as one of the leaders whose perspective The Aspen Institute believes will be valuable at the roundtable “From Digital to Physical Play: Can Tech Make It Happen?” Mountain View, CA -- Google headquarters February 26, 2014.

Underwritten by the David & Lucile Packard Foundation and hosted by Google, the roundtable will serve to:
~ Develop thought around five cutting-edge tech ideas that can get more kids engaged in sports
~ Lay the groundwork for collaborations and partnerships that can turn those ideas into action
~ Inform the recommendations that will be made in the Project Play report, delivered in late 2014

Additionally at the event, the group will explore opportunities within two specific areas: The summer break when school sport opportunities are not available; and interval training as a means of delivering physical activity.

From Digital to Physical Play: Can Tech Make It Happen?
Mountain View, Calif -- Google headquarters February 26, 2014
9:00am-5:00pm PT

Thursday, February 26
9:00am Welcome, Opening Comments Tom Farrey, Director, Aspen Institute Sports & Society Program

9:45am Tech to Measure: Mapping for Play Moderator: Nathan Plowman, Partnerships Director, Nike Access to Sport
Today, we all use Google or Apple Maps. One health services provider has introduced visually compelling “heat maps” of obesity rates by zip codes. With those examples as inspiration, we ask how mapping technology can be used in new and dynamic ways to understand gaps and opportunities in providing sport/recreation opportunities for kids.

11:00am Tech to Connect: Supply Meets Demand Moderator: Jeremy Goldberg, President, LeagueApps
Lots of kids want to play sports but lack access to or fall out of the system, and never find the best sport option for them. On the supply side, we have less visible sport programs that need kids but don’t know how to identify prospects or reach them. How do we connect kids with experiences (organized or pickup) they might enjoy and find success at?

11:45am Big Need: Summer Break Lead discussant: TBD

12:30pm Lunch and Featured Conversation “The 9 Principles of Innovation” Gopi Kallayil, triathlete, chief evangelist for Google Social, host of the television show Change Makers

1:15pm Tech to Inspire: the Passive-Active Video Game Moderator: Hans Anderson, Sr. Concept Developer, ESPN Emerging Technology
We have passive video games like Madden or FIFA soccer. And we have active video games designed to promote physical activity. Despite progress, the latter haven’t been nearly as successful as the former. But what if we added features and functionality to passive video games that encouraged kids to get off the couch and play and sign up for real sports?

2:15pm Big Need: Interval Training for Kids Lead discussant: Mikki Lee, CrossFit Kids

3:00pm Tech to Teach: Killer App for Healthy Living Moderator: Jayne Greenberg, President’s Council on Fitness, Sports and Nutrition
As we move into a mobile-first world, can we build a simple, scalable, accessible app that offers a consistent architecture across sports, and would be most useful to parents, coaches and kids in helping create early positive experiences? The U.S. Olympic Committee has started down this path. We accelerate the process and blue-sky the killer app.

4:00pm Ideas on Deck: Five in Five Have another breakthrough tech idea worth developing that can get more kids active through sports? Five attendees get five minutes each to sell their vision to the group.

4:30pm Next Steps + Clinton Foundation pledge opportunities Ginny Ehrlich, CEO of Clinton Health Matters Initiative
Anne Fifield, Human Strategies
Opportunities for organizations to take the lead on further developing today’s ideas

5:00pm Meeting concludes
Special thanks to the David & Lucile Packard Foundation for making this roundtable possible,
and to Google for hosting

Supplementary Information
About Sports & Society
The mission of the Sports & Society Program is to convene leaders, facilitate dialogue and inspire solutions that help sports serve the public interest, with a focus on the development of healthy children and communities. The program provides a venue for thought leadership where knowledge can be deepened and breakthrough strategies explored on a range of issues. It is an idea factory and an independent resource to explore policies, practices and partnerships that can address significant challenges. Since the launch of the Sports & Society Program in 2011, its roundtables, summits, panels and other events have connected the silos from across the disjointed sports landscape and helped stakeholders find common ground in pursuit of solutions. More on the program:

About Project Play
The Aspen Institute Project Play is a thought leadership exercise that will lay the groundwork for the nation to get and keep more children involved in sports, with a focus on addressing the epidemic of physical inactivity. The Sports & Society Program convenes sport, policy and other leaders in a series of roundtable and other events, and in late 2014 will publish a framework for action that can help stakeholders create “Sport for All, Play for Life” communities. Project partners and sponsors include the Robert Wood Johnson Foundation, David & Lucile Packard Foundation, ESPN, the Clinton Health Matters Initiative, Nike, and the University of Florida’s Sport Policy & Research Collaborative. More: